At IFL we know that the first impression is what counts. It is important to have an attractive website, e-commerce platform or application. Users have to be able to navigate easily, find what they are looking for easily and that, without explanations, they can use the site.
And this is what makes it important that your users are the central point as far as the design of the interface and the application, with a personalized design.
If the use for a user is very simple, the conversion will be higher, and that’s why a custom design is important!
Unlike multi-purpose templates, a custom design gives you complete control over the information and results. There are many templates but most of them do not fit the initial ideas of the project. Undoubtedly, applying a custom design will minimize any restrictions.
A website with a clean source code helps search engines like Google or Bing to improve their results, and this is achieved thanks to the improvements in user experience and the project’s interface.
Just because something is unique doesn’t mean it’s useful. That’s why the user interface (UI) and the user experience (UX) go hand in hand with web design.
What is the difference between UI design and User Experience design?
In a simple way, user interface (UI) design is how a project looks and user experience (UX) design is how users can interact with it.
The first step is to make a research about business, users, market and competition, which will give us a complete vision of the project’s path.
Then, among the developers, designers and user experience experts, technical, usage and business elements are identified to create a list of guidelines for each of the team members.
In a next moment we have the wireframing, to be able to see in a visual way how the design of the project will look like. Later on, we will add more visual elements to make it interactive.
To finish, the prototype is given result in a joint way between the development team, design and user experience, to finish the creation of the project.